Pay Per Click (PPC) TrainingReviews
PPC (Pay Per Click) is a type of internet marketing where in the Advertiser bids for the placement of their ad on search engines and on search engine's sponsored links. PPC provides quick results in contrast to SEO results that are equally important but may take months to materialized.
PPC Course Detail
After completion of the course, students will be able to know ;
1.How to setup PPC Campaigns?:
2. How to Manage Adgroup and Ads In PPC?
3. Terminologies used in PPC
4. How to do keyword analysis using keyword planner tool
5. How to Use PPC as Business Development Tool?
6. How to Make Effective Ads?
7. Quality Score & Ad Auction?
8. Bidding strategies
9. Importance of Ad extensions
10.Understanding Search and Display Network
11.How to Get The Maximum returns on Investment?
PPC Course can be taken up by:
- Students & Freshers : For those who wants to start their career with top MNCs. By upgrading yourself with Digital Marketing skills, you will find huge career opportunities.
- Working Professionals : Who are not satisfied with their current profile & wants to boost their career with the latest technology.
- Business Owners : Who wants to promote their business & improve their ranking on search engines.
- Housewives :For those who wants to work as Freelancers. With the growing digitization, there is a huge Digital Marketing opportunities for women which they can take up from home.
PPC Course Content
- PPC for Google, Yahoo & Bing Search Engine
- Why AdWords and its impact on business?
- Introduction to Adwords
- Ad Rank
- Quality Score
- CPC - Cost Per Click
- CPL - Cost Per Lead
- CPA - Cost Per Acquisition
- CTR - Click Through Rate
- Average position
- Billing setup
- Understanding AdWords structure
- Understanding Google Adwords dashboard
- Types of campaign
- Location settings
- Ad extensions and its importance
- Network and devices
- Bidding strategies
- Budget settings
- Campaign scheduling
- Ad delivery and Ad rotation
- Ad group structure
- Keyword Match types
- Google keyword planner
- Keyword research process
- Google search terms report
- Ad structure
- Character limits
- Heading, URL & Description
- Display Ads and Remarketing
- Campaign monitoring and optimization
- Setting automated rule parameters
- Video marketing and shopping campaigns
- Assistance for clearing Google AdWords certification exam
PPC Training Highlight
|Good Communication skills|
Course Duration (Hrs.)
Project / Assignment (Hrs)
I received placement in Claysol Media Labs based on very good training provided in Digital Marketing.Received in-depth coverage of all DM concepts which helped me in getting a good job.
Tutortek faculty made it easy for me to learn digital marketing course with their valuable teaching and guidelines strategies.Personally I thank Tutortek faculty for sharing their knowledge with me.Today I am at very good position.
Joined Tutortek for digital marketing course. It was Great learning seo course, PPC, SMM and Email marketing from Manju sir. He is very polite and well experienced. And also he assisted me throughout my live project and Google AdWord Certification. Thank you so much Tutortek for job assistance you are providing.
Hi all I am Rochit, I had taken up digital marketing course in Tutortek. The best institute for learning digital marketing course in jayanagar bangalore. The way they discussed new case studies and also the way they helped me with live project was awesome. I would recommend tutortek for digital marketing courses in bangalore.