Monthly Archives: January 2017

//January

WhatsApp is Emerging as a prominent Digital Marketing channel.

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1. Introduction

Digital Marketing has emerged as a prominent marketing strategy owing to a large number of people getting access to the Internet mainly via mobile phones. Apps are now part of one’s daily life and the amount of time spent online by users is increasing on a daily basis.
Whatsapp, an instant communication messenger is one such app that is topping the charts. Whatsapp id no longer limited to personal communication and is fast turning into a medium of information sharing on mobile phones.