Digital Marketing

/Digital Marketing

WhatsApp is Emerging as a prominent Digital Marketing channel.

1. Introduction

Digital Marketing has emerged as a prominent marketing strategy owing to a large number of people getting access to the Internet mainly via mobile phones. Apps are now part of one’s daily life and the amount of time spent online by users is increasing on a daily basis.
Whatsapp, an instant communication messenger is one such app that is topping the charts. Whatsapp id no longer limited to personal communication and is fast turning into a medium of information sharing on mobile phones.



Google’s algorithm relies on more than 200 unique signals that makes
it possible to show the most relevant pages pertaining to a user’s
search query. These signals include things like keyword in title tag,
content length, keyword density, freshness and uniqueness of content and
so on. One such specific signal of the algorithms is called Penguin [1],
which was first launched in 2012.

After almost couple of years of development and testing, 

Nine Super-Effective Step-by-Step process of setting up your first PPC Campaigns


Google provides a very powerful tool – Google Adwords for attracting new visitors to your company website using paid search options, it can be very effective if used well. This type of service is also called PPC(Pay-Per-Click), and it is part of the internet marketing form called SEM (Search Engine Marketing), which involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Since this article is for those of you who are new to Google AdWords,

SEO Techniques for a better Ranking

seo techniques for better ranking
SEO Tips – Optimization Techniques for better Ranking


Let’s take a look at some IMPORTANT key points to follow while doing SEO for your Website. Tried to cover all the important points in a broader way. Lets get into each & Improve our Website’s SEO ranking.

  1. Improving the page load speed by reducing HTTP Requests:

Here are some techniques for reducing the number of HTTP requests required to render the page,





Digital Marketing is not a buzz word anymore. More and more business are investing heavily on Digital Marketing to reach and engage with customers in a meaning full way. A survey by AdvertisingAge shows 80% of the business interviewed are planning to increase their Digital Marketing budget in the years to come. It is very clear that Digital Marketing is here to stay and grow.

Why Digital Marketing is becoming such an important part of the marketing strategy of a business?

Fixing VLookup errors using IFERROR


To hide the #N/A error that VLOOKUP throws when it can’t find a value, you can use the IFERROR function to catch the error and return any value you like. When VLOOKUP can’t find a value in a lookup table, it returns the #N/A error. The IFERROR function allows you to catch errors and return your own custom value when there is an error. If VLOOKUP returns a value normally, there is no error and the looked up value is returned.

VLOOKUP with WILDCARD characters

Advanced Vlookup with  – wildcard characters “?” and “*”

Why vlookup gives me wrong answer???

Bugs in vlookup???  I am sure it’s not about text vs. number, but it still fails to give the correct answer!!!


Wildcard Characters:
Question Mark “?” and asterisk “*” are the wildcard characters in Excel, they can be used in Find/Replace, Search, Match, and lookup functions, just to name a few.