1. Typography : 5 Points to Build Awesome websites
Typography is the art and technique of arranging type.
(arranging type means – selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning)).
we use type to engage the user and generate interest. Good Web typography isn’t just about a beautiful visual treatment, but about speed as well.
To grow up the website personality typography is needed.